Amazon’s strategic management
Amazon has grown its valuation from around a $300 million market cap when it went public in 1997 to now $1.966 trillion, making it the world's fifth most valuable company by market cap. Amazon has been able to do this because of their founder and ex-CEO Jeff Bezos and his drive for success. Jeff Bezos started Amazon as an online bookstore which was meant to compete with brick and mortar bookstores. As this worked out very well by the late 1990s Jeff Bezos decided to expand past just selling books. He also realized how important the internet was going to be and created AWS in 2006 for cloud computing which now makes up about half of Amazon's revenue. Amazon says their mission goal is to be “Earth’s most customer centric company”. They also say they want to be Earth’s best employer and Earth’s safest place to work. They are incredibly customer centric as their claim to fame is their 2 day shipping and they have an incredible return policy in which almost all items can be returne...